How to Create A Meta tag using ASP.NET HtmlMeta Control Double Encodes Content

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So I actually have one physical page/template in Umbraco that generates any number of web pages/URL’s dynamically from a database, and determined that I ought to produce bespoke content for the various SEO meta tags depending on the content of the page. I had a field in my database with the SEO tags already html encoded – with content like:

Reading up, the proper way to add a meta tag to the page <head> in c# (and therefore Razor in Umbraco) goes a little bit like this:

Which worked, solely I found this was being output to the browser:

ASP.NET looks to be html encoding a string that’s already html encoded, leading to the above mess. Couldn’t find an obvious way to stop the above code from carrying out the unnecessary html encryption, thus screw doing it properly. And now write the following code:

Providing you are sure that the string you are passing is properly HTML encoded, the above will work fine.

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